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11
Mar

10 Ways Newspapers are Using Social Media to Save the Industry

Mashable article on how we’re all using social media to “save the industry”.

I am particularly interested in the second one in the list about acquiring social media services. My father works for Gannett and he mentioned the purchase of Ripple. Never heard of it myself, but will be interested to see how it goes.

We are doing a couple of these (Twitter, duh :) and Cover It Live) but the rest intrigue me too. We’ve got quite a lot of user-generated content we’re not monetizing very well at all.

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