Social Media in the Newsroom
In May of 2009, I wrote about theindependent.com shutting down commenting completely. I had high hopes that the conversation on our stories could be better handled by taking advantage of ‘Tweet This’ and opening Cover It Live discussions on hot topics, and of course the good old Letters to the Editor.The impetus behind the decision was pretty much what gives any online or newsroom editor gigantic headaches: trolls and idiots incapable of participating in a reasonable discussion.
The decision also came down during a year of layoffs and pay cuts, as well as a transition to yet another new owner in the space of two years. In short, 2009 just sucked balls.
We worried and fretted about having the manpower to read and approve every single comment post before publishing it, as dictated by our new owners. We’re a small paper with a small staff. It just didn’t seem feasible.
Nearly a year later, and we’re ready to give it another try. We never found a better way to promote conversation in the community than via commenting. We tried different Cover it Live shows and while we love Cover it Live, we’re finding that it doesn’t *quite* get the level of conversation we want. Timing is an issue. Most people work during the day when we have our shows, and so we found it difficult to grow our audience (special events being the exception.) Finding a formula that drew people in was another problem.
No, commenting just seems like a better way to get our finger on the pulse of the community. But we still have manpower issues.
After speaking with several of our sister papers who allow commenting, here’s what we’re doing:
Here is the quick policy people will see when signing up (a more detailed policy will be available as well.)
- Use your real name. If you aren’t willing to post your name, don’t post your opinion. If it’s not good enough to have your name by it, it’s not good enough for anyone else to read.
- We read EVERY comment before it is posted. This may take a while. Relax. If you don’t see your comment right away, don’t worry. We’ll read it, make sure it doesn’t break the rest of these rules, and then post it. It won’t happen right away.
- Be nice. This is a civil conversation. You don’t have to agree, but don’t be mean. No name calling, profanity, hate speech, personal attacks, threatening or violent comments, sexually explicit or crude comments, or anything just plain rude. A good point doesn’t need to include calling someone a “moron” or “white trash”.
- Be factual, as much as you can. Don’t throw out comments you can’t verify. Don’t spread rumors or lies. That doesn’t help anyone. And don’t throw any libel out, either.
We will allow opinions some might find offensive. We will allow conversation that is strident in tone. We will allow criticism of public officials. And we will allow opinions some may find offensive about tough social issues around race and sexual orientation, as long as they don’t break the rules above.
This is a community conversation, but The Independent is controlling it on our site. Therefore, we set the rules. If you don’t like them, we’re sorry, but they are the rules. Although the first amendment to the U.S. Constitution allows for freedom of speech, Congress is not in charge of this site. This is a privately owned Web site.
The opinions are those of the author and not the administrators, moderators or the paper, and therefore the Grand Island Independent will not be held liable.
So there you have it. I’m actually glad to be bringing them back, although I’m slightly wary about having to moderate every single comment. I wish we didn’t have to do that, but we don’t have much of a choice.
We’ll see how it goes! I do still have my whip and jackboots and I’m ready for all the nazi-mod comparisons.
I work as the Web Editor and Social Media Coordinator for the Grand Island Independent, in Nebraska, which is owned by the Omaha World Herald.
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~ Journalism allows its readers to witness history; fiction gives its readers an opportunity to live it. ~ John Hersey
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Mike
March 19th, 2010 at 2:09 pm
YOU NAZI! YOU FASCIST!! HOW DARE YOU LIMIT THE FREEDOM OF SPEECH THAT'S IN THE CONSTIMITUTION NEXT TO GOD AND GUNS!!! YOU LIBERAL COMMIE SOCIALIST MARXIST LOSERS ARE GOING TO CHOKE ON YOUR OWN BILE FOR MAKING ME USE MY NAME AND THESE…WHAT DO YOU CALL THEM…FACTS!!!! IF GOD AND BABY JESUS WANTED US TO USE FACTS HE'D HAVE SAID SO!!!!! NAZI!!!!!!
Jim Kosmicki
April 8th, 2010 at 5:24 pm
this is a very reasonable policy. Which of course means that it will upset pretty much everyone. Another approach to people who won't follow the rules is to use "disemvowelling." If you aren't familiar with the term, just wiki it – they do a nice job of presenting the concept, and attribute it to Theresa Nielsen-Hayden, as they should.
Funny thing about commenting - Stephanie Romanski
April 13th, 2010 at 9:29 am
[...] the funny thing is that since we’ve turned it back on a little over a month ago with strict moderation, we’ve had a grand total of 13 [...]
How US newspapers are coping with abusive commenters | News Team
October 22nd, 2010 at 3:18 am
[...] The Grand Island Independent in Nebraska, after halting reader comments last year, has since brought them back with a real name policy and stricter pre-moderation. [...]