Social Media in the Newsroom
A fundamental thing that Newspaper Journalists Against Twitter fail to remember is that while live-tweeting a presser or breaking news event is important, it’s never the whole story. Also, not all of our readers are using Twitter. Granted that number is dwindling every day, but there will always be someone who prefers to read the actual paper, or who will read an update online on their own time. That’s when it’s essential to take those tweets and the questions you got answered and turn them into a full story with details and facts and research and everything reporters actually do.
I just overheard a reporter say, “I hate that tweeting shit” in reference to the fact that the questions he had answered for his story were already tweeted. My heart died a little because I feel like I must not be doing my job properly.
I’ve been tweeting for the paper since 2007 and have trained and advocated and occasionally nagged everyone to get on the Twitter train. Some did, and some never ever will. But this person has a love/hate relationship with it and I can’t make him understand a) how it works and b) why it’s a good thing.
Things have changed. People want their news and information about 2-10 seconds after it happens, so that they can simply know about it. Once they are interested in an unfolding story, they will usually take the time to look for the in-depth articles that our reporters are so good at. They will want more details that can only be provided after everything is verified, fact-checked, sourced, and put together in a cohesive story. There’s room for both instant news, and fuller, in-depth news. One reaches a certain audience, and the other reaches them and everyone else.
Journalists should be embracing this stuff because it’s not going away. Learn how to adapt already, because I’m tired of banging my head against brick walls.
I work as the Web Editor and Social Media Coordinator for the Grand Island Independent, in Nebraska, which is owned by the Omaha World Herald.
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~ Journalism allows its readers to witness history; fiction gives its readers an opportunity to live it. ~ John Hersey
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Robert Quigley
August 31st, 2011 at 1:33 pm
How frustrating that you still have to deal with it. It’s not a failure on your part, though. Winning over the reporter with the love/hate relationship is probably just going to take successes piling up before he sees the light.
Steph
August 31st, 2011 at 2:13 pm
It’s a neverending battle here. I don’t think I’ll ever win this guy over, but I’ll keep trying anyway. Weirder things have happened.
LuAnn Schindler
August 31st, 2011 at 2:24 pm
You do an excellent job, Steph. And I still want the some of the venues I freelance for to tweet MORE!! Sending three a day doesn’t cut it. Maybe they’ll get it, someday. Twitter can be such a valuable tool!
Steph
August 31st, 2011 at 4:05 pm
Aw thanks LuAnn.
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April 11th, 2013 at 4:06 pm
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April 11th, 2013 at 4:28 pm
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