I just spent a frustrating morning trying to fix a photo uploading problem for the photographers’ blog. It was a good frustrating though, because I’m absolutely thrilled that they are blogging, and that they came to me first and asked me to build a blog for them. I didn’t have to nag. I hate nagging. I love everyone in my newsroom, but sometimes getting them to explore the things they can do online can be… well, frustrating.
We’re down to two full time photogs and a couple of stringers now so the fact that they somehow find the time to put one of their fantastic photos up on their blog makes me feel all warm and fuzzy. Barrett especially takes the time to write nice captions, explaining why he took each photo and giving our readers a glimpse into the process of photography. It’s one of my favourite blogs in our stable. The idea for The Things We’ve Seen is that Barrett and Scott (and hopefully the stringers if they want) to have a place to post photos that don’t make it into print. When they cover an event, the take more than a few pics, and sometimes I’m sure it’s difficult to pick just one for A-1. or in the case of this photo, it was something they took on their own time for not other reason than it was pretty.
I’m hoping they enjoy blogging and don’t look on it as a chore. I think that’s the key – if you view it as a chore, then that’s what it will always be. I have a couple of reporters who take that tack and changing their opinion of it is a battle. But I have an editor who is blogging and is always telling me how much he enjoys it. He took up the idea of blogging when he decided to train to run in his first-ever marathon and the paper would track his progress in print, and he’d post daily updates. It’s working out really well, and he’s discovered that he likes the blog thing (oh, and he likes the running thing too 🙂 )
Fitting blogging into a busy schedule can be difficult. You either have to make the time for it, or you don’t. But! Blog posts don’t have the be novel-length. I’m the exception, because I can’t seem to shut up when I start writing, but even posting a link and a blurb about the link is considered a post. I wonder if a lot columnists who blog make this mistake by thinking a blog is an extension of their columns and therefore should be column-length every time. Not so! Look at Dave Barry’s blog. Most of his posts aren’t any longer than two or three sentences. In the time it takes you to text your significant other that you’ll be late for dinner, you could have thrown up a quick blog post.
And so it goes. Progress is being made in my newsroom, and hopefully it’s not a significant drain. judging by the feedback I get, it’s working well. Now if they would just talk to each other about how easy it is…
The best part of my job is being able to take advantage of some great tools to make my newspaper better. The two best tools so far have been Twitter and Cover It Live.
I’ve had a Twitter account set up for The Independent for some time now, and it’s been slow, but we’re getting followers now. I set up a feed to post latest headlines to it and I left it alone. I love stuff that runs itself. But now that our Twittership is growing, I want to bring it into the newsroom and have our reporters do a little microblogging. I’ve been using it every so often to pimp some promotions (not too often though, don’t want to get spammy) and now I’ve got a new account set up to promote a music tournament the paper is doing, where I will be tweeting music trivia and tidbits, as well as news about the tourney.
The Twitter thing seems to be taking off here in Nebraska as I just participated in a Q&A with the Nebraska Press Association who was curious about the use of tools like this. I hope it takes off around here. I noticed some of the local TV stations are on the Twitter bandwagon so that’s a good sign. I’ve gotten great feedback from readers about it as well.
And Cover It Live. How I love this tool. I want to take it out for dinner, it’s so cool. I’ll even pay. We’ll be using it again during the previously mentioned music tournaments, for weekly chats with the reporters and editors who are involved with it. I’m not sure if it will go over as well as it did when we liveblogged our redesign, but if even a few readers pop in to talk about some of the matchups, I count that as a success.
The best thing about these tools, and others like it? They’re free. F to the R to the EE. How can anyone not take advantage of these powerful mediums to improve their paper? How can any journalist not see the benefits? I read a lot of comments and blogs from the curmudgeon brigade wishing for the days of yore – but how does one make them open their eyes and see that their Online departments are there to enhance journalism, to strengthen it, to improve it and strengthen its reputation among an increasingly technologically savvy world?
Sometime soon-ish, I’ll have this place finished. Eventually I hope to blog regularly about the goings-on and observations regarding life inside the newspaper biz. I don’t work for a huge metro and can’t speak to the things those guys are going through. I do, however, work in a mid-size daily (circulation around 23-24,000 covering 6-ish counties in Central Nebraska) called The Grand Island Independent. I work as the web editor, a job which is contantly evolving.
I’m very big on social media and trying to find ways to bring reluctant newsrooms forward and help them succeed. I don’t believe in looking down on the print folks who put out a quality paper – even the ones who regard the website with disdain. I get frustrated by them, but I understand their frustrations too. It may be futile and idealistic, but I’m hoping to find a way to get them to evolve and succeed.
Anyway, enough about me for now. Back to tweaking the site.