I came across a post on Tumblr from Wil Wheaton that talked about how social media “gurus” are pretty much just money-grubbing gits who fill your head with terms like ‘Klout score’ and ‘brand’ etc when in fact, social media isn’t that hard and you don’t have to pay these doofuses money to be involved in it.
I mostly concur.
Here’s the full quote:
“Social media ain’t that goddamn hard, people. You know how, like, you’re a person who walks around and talks to people at the mall, or at work, or at the dinner table? And how it doesn’t behoove you to be a total fucking asshole there? Do the same thing online. There! Ta-da! I just saved you from hiring a social media guru who will take your money in order to infuse your social media presence with the rank snot-curdling odor of sour douchebaggery (“brand!” “platform!” “Klout score!”). Also: piss on anybody who wants to take your money to give you 10,000 new “followers” in the blink of an eye. Five hundred awesome followers are better than 10,000 non-followers carved out of the quivering meat-gelatin that is digital spam. Now, if they’re offering you 10,000 artificially-intelligent hunter-killer robots, hey, hook me up.”
— This is “Bullshit Social Media Services” from 25 Things Writers Should Beware by Chuck Wendig. It is applicable to more than writers. (via wilwheaton)
and here’s my take on it:
An excellent comment that I, as a social media editor, mostly concur with. However, while I don’t deal with celebrities in social media, I do deal with local small businesses, as well as readers (I work for a newspaper) who constantly tell me they just “don’t get it” and would rather pay someone to worry about it for them. OR they simply don’t have time to manage their social media presence. In that case, I’ll happily be paid to manage your presence for you.
What I won’t do is give a toss about raising your Klout score (I despise Klout and its ilk), or treat your account like a brand, or behave like a douche. If you like, I’m happy to just train you on how it all works (it really isn’t rocket science. I don’t know why people make it harder than it is.) and let you run wild on your own if you prefer.
What I will do is infuse your account with a personality. I run multiple Twitter/Facebook accounts for my newspaper and I do it all manually. I crack jokes with our readers. I used to do Haiku Tuesdays and tweet the headlines as haikus. I handle incoming news tips. I help people who didn’t get their paper that day and want to bitch about it. I’ve been doing this for years and I’m pretty damn good at it.
If I’m tweeting for your small business, I won’t automate your tweets. I won’t ignore customer queries or complaints. I will pimp your latest project/special but I won’t be spammy or douchey about it. I will be a real person managing a new avenue for customer or fans or whatever to access you.
I’m not an expensive ‘consultant.” I’m not a “guru.” But I do know what the hell I’m doing and I can explain it to you so that you understand it, or if you don’t want to bother, I can manage it for you. That’s what I do. I do enjoy helping people understand how powerful social media can be, especially for small businesses. I dig seeing that moment when they realize it’s more than just telling people what you had for lunch. It’s like seeing that click when you finally grasp a difficult math or science problem.
If that makes me a pretentious douchenozzle in the social media world, well ok. I’ll live with that.
Pageviews. We need to constantly think of ways to generate them – some legitimate, some not so much. It’s the ‘not so much’ pageviews that for some reason are really starting to get under my skin. The ones that don’t irritate Google, but are still blatant in their intent.
You’re obviously just out for views if you:
Slideshows are irritating anyway, but I can deal with well-coded ones that seamlessly transition to a new slide. It’s the ones that refresh an entire page (and make me wait for new ads to load) that bother me the most. And while I’m at it, If your article has more text than art, it doesn’t need a damn slideshow.
Splitting a story into separate pages is more likely to make me navigate away from your website completely than bother to click, wait for it to load, and continue reading. it’s jarring and unnecessary. I’d rather just keep scrolling thank you.
Working with journalists on social media initiatives and devouring tech blogs that post a lot of social media analysis caused me to lose touch with reality a little. It’s easy to be in my bubble surrounded by people who easily switch between Facebook, Twitter, and Google Plus while happily trying out whatever new social media wagon comes along next.
This morning on Facebook, my favorite chef, Michael Symon posted the following:
Chef Symon sends his tweets to his Facebook fanpage automatically, but still monitors comments and wall posts when he has time. Recently, he had shut down fans’ ability to post on his wall because of the ever-present troll factor that got to be too much to manage. I can see why he would prefer Twitter over Facebook for communication.
But the comments on his post above are interesting and eye-opening because his fans are not journalists, or tech mavens. They are teachers or stay-at-home parents, or students, or clerks – in other words they are a cross-section of the majority of everyday people. And boy, quite a few of them hate Twitter. Or they refuse to learn it.
Check out some of the comments:
All of these popped my little bubble, so to speak, and made me realize that as much as I love and adore Twitter, I really am not sure it will ever be what Facebook is (or what Google Plus hopes to be.) While frustrating, these people make good points about communication and ease of use. To me, Twitter is easier to understand than Facebook, but then I’ve been on it for years so of course I “get it.” Coming into it cold, however, I can now see why it seems overwhelming. There’s no immediacy of feedback like there is on Facebook. If I join Facebook it’s because I already know friends and family using it. If I join Twitter, I can pretty much follow celebrities I like but finding my friends and family there is not easy and if I tweet anything it feels like I’m tweeting in a void.
Now, I have always said that Twitter is what you put into it. That is the mantra for any social network. If you barely use it, of course it will be useless to you. You have to expend some effort – especially on Twitter and I think that’s where Twitter degrades for new users.
Twitter needs to educate “newbies” when they sign up – not inundate them with famous people they can follow. It feels like Twitter expects people to “get it” from the outset when it should be investing time and screen space in ensuring that they get it once they are fully signed up. It needs to find a way to hang onto new users and find a better way to connect them to people they already know and who will @reply back to them. Perhaps a dedicated group of Twitter employees to engage with new users or I don’t know, someone code a ‘bot or something that tweets back and forth with newbies and walks them through the language of ‘tweets’ and ‘mentions’ and ‘@replies’ and ‘retweets.’
I just don’t think Twitter is helping itself very much by just signing people up and expecting them to get it.
I work as the Web Editor and Social Media Coordinator for the Grand Island Independent, in Nebraska, which is owned by the Omaha World Herald.
~ Journalism allows its readers to witness history; fiction gives its readers an opportunity to live it. ~ John Hersey
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