Tweetdeck

First Twhirl, now Tweetdeck is kaput. I’d *just* gotten used to running multiple accounts in Tweetdeck, and now I’m reading that Twitter will no longer support it, all my reporters in the newsroom use it, and now none of them can get tweets to load, I can’t post tweets and it’s just useless to me now.

I don’t want a web-based Twitter client. It’s just another tab I’d have to keep open and flip over to to check. With a desktop client, I can glance on it on my second monitor and keep an eye on the three main accounts I run every day as well as my set searches. No extra clicking or tabbing.

Does ANYONE have suggestion of a desktop client for Windows XP (I know, I know. But my company is slow to migrate to newer versions of Windows) that works like Tweetdeck (or Twhirl for that matter)?

EDIT: HUGE thanks to Mark Luckie for helping me figure out I was using an old version of tweetdeck, and that it’s actually NOT going away, and he helped me make my reporters happy, so yay! If anyone else has this problem, This is the direct link to download the latest version as of 7/26/13.

RIP Twhirl

Let me tell you why I loved Twhirl: I could run multiple accounts in separate windows and monitor their feeds at a glance. No tedious signing in and out constantly on the web, no trying to figure out how to do that in Hootsuite or Tweetdeck (if anyone knows if this is possible, please leave me a comment.)

As part of my job here at the newspaper, I need to monitor our Twitter accounts, some small business accounts, and then I usually have my own account open so I can watch for social media stories I might be interested in. Twhirl let me open each account in a little messenger-like window that I could run on my second desktop screen, and I could just glance over and skim them at will.

And now, because of Twitter’s API change, Twhirl is totally dead. And I am left to flounder a little bit as I change my ENTIRE social media routine at work to find something that works for me. Thanks Twitter.

Yes, I know I can tweet from multiple accounts in Tweetdeck or Hootsuite. But I can’t monitor those accounts’ feeds in it as far as I can tell. So if ANYONE out there knows of a tool that works like Twhirl (and didn’t get buggered by the API change) I am begging you to pass the word around and let me know.

Social Media “Guru”

I came across a post on Tumblr from Wil Wheaton that talked about how social media “gurus” are pretty much just money-grubbing gits who fill your head with terms like ‘Klout score’ and ‘brand’ etc when in fact, social media isn’t that hard and you don’t have to pay these doofuses money to be involved in it.

I mostly concur.

Here’s the full quote:

“Social media ain’t that goddamn hard, people. You know how, like, you’re a person who walks around and talks to people at the mall, or at work, or at the dinner table? And how it doesn’t behoove you to be a total fucking asshole there? Do the same thing online. There! Ta-da! I just saved you from hiring a social media guru who will take your money in order to infuse your social media presence with the rank snot-curdling odor of sour douchebaggery (“brand!” “platform!” “Klout score!”). Also: piss on anybody who wants to take your money to give you 10,000 new “followers” in the blink of an eye. Five hundred awesome followers are better than 10,000 non-followers carved out of the quivering meat-gelatin that is digital spam. Now, if they’re offering you 10,000 artificially-intelligent hunter-killer robots, hey, hook me up.”

This is “Bullshit Social Media Services” from 25 Things Writers Should Beware by Chuck Wendig. It is applicable to more than writers. (via wilwheaton)

and here’s my take on it:

An excellent comment that I, as a social media editor, mostly concur with. However, while I don’t deal with celebrities in social media, I do deal with local small businesses, as well as readers (I work for a newspaper) who constantly tell me they just “don’t get it” and would rather pay someone to worry about it for them. OR they simply don’t have time to manage their social media presence. In that case, I’ll happily be paid to manage your presence for you.

What I won’t do is give a toss about raising your Klout score (I despise Klout and its ilk), or treat your account like a brand, or behave like a douche. If you like, I’m happy to just train you on how it all works (it really isn’t rocket science. I don’t know why people make it harder than it is.) and let you run wild on your own if you prefer.

What I will do is infuse your account with a personality. I run multiple Twitter/Facebook accounts for my newspaper and I do it all manually. I crack jokes with our readers. I used to do Haiku Tuesdays and tweet the headlines as haikus. I handle incoming news tips. I help people who didn’t get their paper that day and want to bitch about it. I’ve been doing this for years and I’m pretty damn good at it.

If I’m tweeting for your small business, I won’t automate your tweets. I won’t ignore customer queries or complaints. I will pimp your latest project/special but I won’t be spammy or douchey about it. I will be a real person managing a new avenue for customer or fans or whatever to access you.

I’m not an expensive ‘consultant.” I’m not a “guru.” But I do know what the hell I’m doing and I can explain it to you so that you understand it, or if you don’t want to bother, I can manage it for you. That’s what I do. I do enjoy helping people understand how powerful social media can be, especially for small businesses. I dig seeing that moment when they realize it’s more than just telling people what you had for lunch. It’s like seeing that click when you finally grasp a difficult math or science problem.

If that makes me a pretentious douchenozzle in the social media world, well ok. I’ll live with that.